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Telesales & Telemarketing, it screams to some people low quality churning through end numbers, like trying to find a needle in a haystack. Today, the growth and sustainability of business relies heavily on telephone prospecting. While it’s only one way, it is an undeniably important aspect of the business model. Businesses that are proactive in their pursuit of new customers, tend to be more successful than business that follow a reactionary model, waiting for orders to come in or the phone to ring.

Every business loses customers for a wide variety of reasons, many of which have nothing to do with the quality of the goods or services provided. These reasons can range from downsizing and switching vendors, even to the unfortunate event of a customer’s death. Telephone prospecting can help your business to not only replace these lost customers, but also to continue to grow.

There certainly are detractors out there who’ll swear that telesales & telemarketing is obsolete. They lump all phone prospecting into one category, “cold calling.” While it is true that cold calling in the strictest sense is ineffective, the same is not true of all types of telephone prospecting. These anti-cold-calling detractors have profited upon fears of cold calling by selling books and instructional programs in a variety of venues. A quick search of any eBook retailer will reveal many books authored by these self-proclaimed gurus.

The advice that they give people is to use direct marketing for generating leads. While this is sound advice, and it certainly is preferable to literal cold calling, it does a disservice to the reader by lumping all telephone prospecting together. If you have the time, money, and skills to utilize those types of marketing techniques, I believe that you should take advantage of them.

You need to learn how to generate leads for your business to be successful. A stagnating business withers and dies, and you do not want that to happen. Using the advice you just read can help you avoid that fate. Click on our free enquiry form to get free telemarketing quotes about lead generation companies who can help your business today!